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Digital Marketing

RRP $477.99

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Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.

More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.

This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.


Fundamentals Of Marketing

RRP $363.99

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.

The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.

Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.

Visit the Companion website at www.routledge.com/textbooks/9780415370974


Social Media Marketing 101

RRP $13.99

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Social Media Marketing 101!


Step-by-Step Strategies to Build a Huge Social Media Following!


Hi, I'm Todd Haley, social media marketing consultant to professional speakers, athletes, fortune 500 companies and more. I want to help you build you social media marketing foundation so you can build a loyal following!


And In case you're wondering whether social media could be useful for you or your business, the answer is yes: social media is "must" for every business in this day and age.


Follow my instructions and you will see positive progress!


Here are just a few of the strategies you will learn:


Introduction To Social Media Marketing
Getting Started With Social Media
Social Media Marketing Plan For Your Business
Building Brand Awareness with Social Media
How To Increase Engagement From Your Followers
How To Get More Facebook Fans
Case Studies of Social Media Success Stories
Social Media Marketing Mistakes
How to Boost Website Traffic From Social Media
The Future of Social Media
And much more...


A lot of this information people pay me thousands of dollars for in my coaching programs! But you have the opportunity to grab this information for less than a cup of coffee! Just imagine the return on the investment you could be getting

Get your copy today and put these strategies to work!


Radical Rules For Websites - Second Edition

RRP $18.99

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It's official: there are no longer any valid excuses for having an unattractive and ineffective website. Here are the really key things you need to know to make your site beautiful and brilliant. 179+ great ideas for creating a fabulous website and avoiding a website catastrophe. This book presents both the detail and the philosophical aspects of website design in an easy-to-read, quickly digestible list format. Not a "how-to" book, but rather a list of points that you must know, understand and apply to your next website project. Designed for business owners, not for web developers (though most of them could learn some things from it).


Basic Marketing Research

RRP $912.99

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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.



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Swayve Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

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