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Marketing For Tourism, Hospitality & Events

RRP $261.00

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Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.


Social Media Marketing 101

RRP $13.99

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Social Media Marketing 101!


Step-by-Step Strategies to Build a Huge Social Media Following!


Hi, I'm Todd Haley, social media marketing consultant to professional speakers, athletes, fortune 500 companies and more. I want to help you build you social media marketing foundation so you can build a loyal following!


And In case you're wondering whether social media could be useful for you or your business, the answer is yes: social media is "must" for every business in this day and age.


Follow my instructions and you will see positive progress!


Here are just a few of the strategies you will learn:


Introduction To Social Media Marketing
Getting Started With Social Media
Social Media Marketing Plan For Your Business
Building Brand Awareness with Social Media
How To Increase Engagement From Your Followers
How To Get More Facebook Fans
Case Studies of Social Media Success Stories
Social Media Marketing Mistakes
How to Boost Website Traffic From Social Media
The Future of Social Media
And much more...


A lot of this information people pay me thousands of dollars for in my coaching programs! But you have the opportunity to grab this information for less than a cup of coffee! Just imagine the return on the investment you could be getting

Get your copy today and put these strategies to work!


How To Develop A Strategic Marketing Plan

RRP $289.99

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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions.
How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.

Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.
Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.


Website Password Organizer, A Sitting Australian Terrier

RRP $18.99

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Keep all of your internet website passwords and logins in one location. This journal has hundreds of entry spaces organized from A-Z by letter. There is also plenty of room for notes, network information, and any other computer information that you might need. Buy one for yourself, for family and friends. We have hundreds of unique covers available.


Marketing Management For The Hospitality Industry

RRP $31.99

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The only advanced marketing textbook specifically focused on the hospitality industry . . . <p>The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management. <p>Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Each chapter is an actual component of an overall strategic marketing model, and the book's easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely. <p>Inside you'll find: <ul><li>How-to's for planning long- and short-term marketing strategies <li>Examples of successful marketing strategies <li>Specific techniques for analyzing markets <li>Strategic development and administrative aspects of marketing <li>Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging and foodservice segments of the industry <li>Tips on integrating marketing strategy with overall business strategy <li>Numerous charts and tables that support the text and clarify difficult points</ul> <p>Whether you are a marketing manager, general manager of a hotel or restaurant, corporate manager, or a student eager to make your mark on the industry, with this indispensable guide you will sharpen your competitive edge, reach the customers you need, and make the most of every opportunity to help your business grow.



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Swayve Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

Swayve