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Seo And Search Marketing In A Week

RRP $19.99

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Your fast track to successful SEO and search marketing

Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.

SEO and search marketing just got easier

Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.

Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.

The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.

What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.

- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Essentials Of Marketing With Connect Plus Access Code

RRP $631.99

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This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e- and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs.

Building on Pioneering Strengths

This author team pioneered an innovative structure- using the "four Ps" with a managerial approach-for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs.

Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.

What's different about Essentials of Marketing?

The success of this franchise is not the result of a single strength-or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text's four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package.

  1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning. Similarly, theMarketing Plan Coach on the text website helps students see how to create marketing plans. Taken together, these items speed the development of "marketing sense" and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work.
  2. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat "special" topics-like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing-in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas.
  3. The comprehensive package of materials gives instructors the flexibility toteach marketing their way- or for the student, the ability to learn marketing their way.


Internet Marketing Made Simple

RRP $14.99

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A basic guide to internet marketing. This book will show you how to set up your website and social media channels and keep them going.


Website Password Organizer, Pea On A Pod

RRP $18.99

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Keep all of your internet website passwords and logins in one location. This journal has hundreds of entry spaces organized from A-Z by letter. There is also plenty of room for notes, network information, and any other computer information that you might need. Buy one for yourself, for family and friends. We have hundreds of unique covers available.


Marketing Organization Development

RRP $283.99

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Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and OD consultants' role. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. This book focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book also delineates marketing and sales discipline to describe how these are different disciples. This book meets not only unique OD consultants' need by reflecting the philosophical background of OD and unique marketing challenges but also HRD managers' need who are interested in promoting or selling their change interventions within their organizations.



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Wordpress Search Optimization Open Source

Swayve Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

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