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Digitaladvertising

RRP $201.95

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The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry. Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.


The Blessings Of Paid Advertising

RRP $29.95

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DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time and money saving techniques that will supercharge your marketing and put your online business in profits for life...In this top notch information on paid advertising, you'll discover the secrets of making the huge return on shoestring budget advertising. Here is a few of what you'll discover in this book; Industry tricks for increasing advertising revenue, Guide to high return on a tight budget advertising investment, How to buy profitable website traffic with pennies!, How to find quality PPC advertising venues, How to find quality forums that accept Ads, Where to find cheap newsletter advertising opportunities, Where to buy profitable low -cost banner Ad spots, How to find and buy advertising on joint venture and affiliate partner networks, How to secure CPA and CPM advertising opportunities, How to find and hire an advertising manager, How to find a PPC management service that gets result. And many more...


Advertising Media Planning

RRP $477.99

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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.Key changes in the Fourth Edition include: A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today; Increased coverage of communication planning; Added focus on the importance of media strategy early on in the book through a new chapter; A new chapter on evaluating media vehicles, filled with up-to-date examples; Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular; A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media; A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media; A new chapter on international advertising; A new chapter on campaign evaluation.An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.


Make Money Online

RRP $18.99

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"From Zero To Domination Shows You The Exact Newbie Friendly Blueprint I Used To Kill It Online With My Own Home Based Business!

(Note: You can start earning money today if you want to. I'm about to show you how)

From Zero to Domination Is A Step-By-Step Guide On How To Start With ABSOLUTELY NOTHING and Build A Life Changing Online Empire That Will Allow You The Freedom You Deserve!

I have come up with a game plan anyone can use to go from starting with literally no money to making a full time living online. From Zero To Domination is the method I followed that allowed me to quit my boring job and achieve financial freedom from the comfort of my own home!

From Zero To Domination contains a tremendous amount of valuable information that is simple to follow but yields powerful results! I give you all the methods and techniques I use on a daily basis to pull in a nice online living!

Each stage is broken down into sections with their own goals to make sure you make the most money possible. You can be FLAT BROKE and get started with what I have to teach!

Some of the topics I cover include:

- The Power Of Fiverr
- Ebay, Amazon & Craigslist
- Cashing in On Twitter, Facebook and YouTube
- Amazon Kindle Publishing
- How I Crush It With AdSense
- Niche Passive Income
- Taking Things To The Next Level
- Much, Much More!!


It doesn't matter if you're completely new to the Internet or have been struggling online for years. All skill levels can benefit from what I have to offer!

The Internet is overflowing with opportunity! Everyday people are getting rich working online! The only difference between you and me is you haven't found a way to take advantage of it yet. Well today all that changes!

"All you need is some time each day and a burning passion to make a better life for you and your loved ones. If you're willing to promise me that, then you can be earning thousands of dollars a month like I am."

I'm here to share with you everything I did in step-by-step detail to make a living online.

Anyone, even your 80 year old grandmother, can follow my techniques and be successful. If you're willing to work it's next to impossible not to make money using what I show you!

You can get started earning money the very same day you purchase. It's that simple to get started.

Everything I teach in this course is 100% scalable. The more effort you put in the more you can increase your income.

So Why Is This System For You?

Anyone Can Do It - No More Wasting Your Life Working For Other People!

Step-By-Step Guide to Have You Earning Money Today!

Nothing Black Hat or Sleazy Involved!

Completely Scalable - The More Effort You Put In the More You'll Be Rewarded!

Don't Want To Do It Yourself - Outsource It!


"This is one of the easiest and most rewarding ways to earn a living! Don't let fear and indecision run your life any longer! Remember without risk there is no reward!"

"How Much Work Does This Require?"

I've found that this question has a way of separating the "weak" from the "strong".

Anything worthwhile requires a certain amount of work and dedication. If someone else is promising you differently I would be very skeptical.

I'm about to show you step-by-step how to build your very own online empire. From Zero to Domination is truly the key to making a killing online all you need to do is take massive action and follow the steps.

TAKE CONTROL OF YOUR LIFE

Everything You Need To Permanently Boost Your Income TODAY Is Included

Stop Waiting And Watching Others


Advertising Media Planning

RRP $477.99

Click on the Google Preview image above to read some pages of this book!

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.Key changes in the Fourth Edition include: A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today; Increased coverage of communication planning; Added focus on the importance of media strategy early on in the book through a new chapter; A new chapter on evaluating media vehicles, filled with up-to-date examples; Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular; A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media; A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media; A new chapter on international advertising; A new chapter on campaign evaluation.An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.



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Swayve Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

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