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Successful Digital Marketing In A Week

RRP $19.99

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The ability to use digital marketing techniques successfully is a crucial skill for anyone who wants to advance their career.

Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve digital marketing success.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points:
- Sunday: search engine optimisation
- Monday: social media marketing
- Tuesday: 'Pay Per Click' (PPC) marketing
- Wednesday: mobile marketing
- Thursday: email marketing
- Friday: free and paid-for publicity
- Saturday: building the ultimate sales website

At the end of the book there are refresher questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

About the Author

Nick Smith runs a consultancy advising SMEs on digital marketing.


Marketing For Tourism, Hospitality & Events

RRP $261.00

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Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.


Digital Marketing In A Week

RRP $19.99

Click on the Google Preview image above to read some pages of this book!

Your fast track to successful digital marketing

Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime.

Online marketing just got easier

This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train you in the basics of what you need to know to survive and thrive with marketing in this digital age.

It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:

- Social marketing

- Search engine optimization

- 'Paid' advertising on Google/Facebook, and so on

- Creating the perfect website that makes sales

- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)

A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.

Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:

- Sunday: Building the ultimate sales website

- Monday: SEO: The backbone of any digital marketing strategy

- Tuesday: Social media marketing madness

- Wednesday: Pay per click (PPC) simplified and explained

- Thursday: Mobile optimization and getting mobile users

- Friday: Email marketing - why you should do it no matter what

- Saturday: Other marketing tricks and tips in the modern world

About the Author

Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.


Digital Vlsi Systems Design

RRP $546.99

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This book provides step-by-step guidance on how to design VLSI systems using Verilog. It shows the way to design systems that are device, vendor and technology independent. Coverage presents new material and theory as well as synthesis of recent work with complete Project Designs using industry standard CAD tools and FPGA boards. The reader is taken step by step through different designs, from implementing a single digital gate to a massive design consuming well over 100,000 gates. All the design codes developed in this book are Register Transfer Level (RTL) compliant and can be readily used or amended to suit new projects.


Energy Marketing Handbook

RRP $239.99

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Anyone engaged in the rapidly emerging marketing of energy as a commodity will benefit from Energy Marketing Handbook. In this comprehensive volume filled with the latest in energy marketing information, energy-specialist Denise Warkentin details the open markets, wholesale and retail wheeling, the alignment of the electric power industry, and offers ways to manage risk in the market. An extensive reference section defines the special terms related to energy as a commodity and lists acronyms and trade groups involved. Readers will learn: What energy marketing is and how it differs from both power marketing and brokering How the past has shaped the current path of the electric power and natural gas industries How electricity deregulation will effect natural gas What the Federal Energy Regulatory Commision's recent adoption of Ferc Orders 888 and 889 means for the industry How alliances and marketing relationships have emerged within the electric utility industry and in the natural gas industry How to manange and control risk in a competitive atmosphere As Editor of Energy Marketing and News Editor for Electric Light & Power, Denise Warkentin deals with the complex issues of energy marketing on a daily basis. Based on her research, she teaches informative and non-technical public seminars on such topics as utility financial condition and profitability, energy marketing and reengineering and downsizing. Warkentin holds a BA in journalism from the University of Oklahoma and has been writing on business, regulatory, legal and environmental issues for 13 years and on electric power and natural gas markets for five years.



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Swayve Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

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