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Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
This book collects innovative research presented at the 17th Conference of the Association of Geographic Information Laboratories for Europe (AGILE) on Geographic Information Science, held in 2014 in Castellon, Spain. The scientific papers cover a variety of fundamental research topics as well as applied research in Geospatial Information Science, including measuring spatiotemporal phenomena, crowdsourcing and VGI, geosensor networks, indoor navigation, spatiotemporal analysis, modeling and visualization, spatiotemporal decision support, digital earth and spatial information infrastructures.
The book is intended for researchers, practitioners, and students working in various fields and disciplines related to Geospatial Information Science and technology."
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.