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Digital Marketing

RRP $461.99

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to

  • Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.

  • Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).

  • Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.

  • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.

This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.


Marketing Theory

RRP $34.99

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Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate. Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes: *New examples and up-to-date literature *Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) *Global contributors introducing different schools of marekting from around the world. With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike.


Seo And Search Marketing In A Week

RRP $19.99

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Your fast track to successful SEO and search marketing

Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.

SEO and search marketing just got easier

Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.

Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.

The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.

What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.

- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Digital Signatures

RRP $29.95

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With the explosion of e-commerce, and especially the use of the internet for business transactions, the "paperless office" should surely already have become a reality. Its progress has, however, been impede by tha lack of sufficient information security and a workable legal framework. So where are we now? Can we really trust electronic business transactions to be reliable, provable and enforceable, even on an international basis?
Find the answers in this ground-breaking study undertaken for the European Commission. Carried out by the Interdisciplinary Centre for law and Information Technology of the Katholieke Universiteit Leuven, it provides a country-by-country review of the technology and deployment of electronic signatures. It also examines the legal and regulatory issues and the legal framework relating to their use in Europe and beyond.

  • An essential guide for anyone involved in e-commerce or company/contract law
  • Country-by-country review
  • Thorough explanation of all related legal issues


Multilevel Marketing Success Manual

RRP $13.99

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Multi-Level Success Manual is a complete Step-By-Step Guide for anyone who wants to leave the 9 to 5 rat race behind and work from the comfort of their own home, while achieving a level of financial success they would never derive from a job. Before reading you may want to JOIN the HOTTEST THING GOING ON RIGHT NOW - United Games - Live Online Sports Play with your Favorite NFL TEAMS -- http: //RealTimeFantasySportsFootball.com - The latest in the area of Multi-Level Affiliate Marketing success that anyone can attain. Recent economic reality has shown that that anyone can now be extremely successful marketing a new and innovative online game concept that allows you to PLAY ALONG with your FRIENDS during any LIVE NFL GAMES - Soccer Coming Next - Then Basketball, Baseball, Hockey, Golf, Tennis, ETC with 'UNITED GAMES'. From the creators of the world's most successful 3-D Video Games on X-Box, Sony Playstation etc. NOW - the hottest game out there - PLAYING LIVE NFL Football games with your friends on your phone, tablet or PC - has finally arrived. You get paid for WATCHING ADS during your games and you are also rewarded for making the BEST COACHING CALLS for your team. You can actually HELP THEM WIN. NOT Fantasy Football in the traditional sense but you will get more of a charge out of playing this than any other activity under the sun - guaranteed. The APP is FREE for anyone to download anywhere in the world. The APP will also invite large numbers of players for you to meet and make new friends. The longer you play, the more you can earn in prizes and cash such as Big Screen TV's, Luxury Travel, Cars, Yachts, even that Dream Home you've always been wanting. ALL for FREE to download for customers. Never before has the average sports fan been given the chance to make as much money as the professional Sports Players - Until NOW! This book explains all about how to market this or any product by using the latest Internet tools such as The Power Lead System and Auto-Posting Software that helps your web sites get found on Google. The information comes from a 20 year veteran of Online Marketing and SEO. Using these techniques, the author has established success in several AFFILIATE MARKETING Companies over the years and has achieved multiple streams of income and wants the same for any of his readers. Book analyzes all key elements of successful monthly residual income that continues to grow even after you decide to retire or just take some time off. The lesson here is that to succeed today, due to the extreme new levels of competition for online dollars - you have to have not only the greatest product in the world - but you also have to have a system that finds other people faster than the others on the planet who also believe they have the greatest product in the world. It's just like the game of King Of The Hill on the Internet Today. This book is a Guerilla Marketing Course on how to get to the top of the hill and stay there, and by investing almost zero dollars to do so. Author has written several books about the Internet and how to use it to your advantage. Michael Mathiesen is also highly successful Network Marketer and has joined several opportunities that make him a monthly residual income from all over the planet. This book is really just the beginning demonstration of how the author gives his downline complete training and support which is the main essential ingredient to any Network Marketing Opportunity. Who is your upline and how much do they help YOU SUCCEED? This book is required reading for all of his downline because this system must be duplicatable which means that anyone can now succeed in Multi-level Marketing or Affiliate Marketing using these tools contained in this book. The trick is to get your downline to use them too. We demonstrate in this book clearly how we accomplish by using the most modern and unique new marketing tools.



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Swayve Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

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