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Ecommerce: Logos And More
Unless you are gifted in the area of graphic design it is probably best to develop a logo for your ecommerce site with the help of a professional. You should know that many local designers may charge as much as $1,000 or more for a unique logo design depending on the amount of time the logo takes to meet your specifications. These professionals will work with you to come up with a way to brand your name or product in the minds of your visitor. The importance of a quality logo can’t be overstated. It is possible to locate a much less expensive online solution to your logo needs. It is possible to receive a stunning business logo for as little as $69, but you might also get something less than perfect for that price.
Many online logo development firms charge a certain fee and allow you the opportunity to make a specific number of revisions. You begin to pay more when they have to return to the logo design past that predetermined number of revisions. A quality logo presents your online and corporate image to clients. If that logo looks like something that was just thrown together the overall trust factor in your ecommerce business will diminish substantially. This same line of thinking applies to website design.
It is possible you can have a quality product with a comprehensive guarantee and still have few customers. You can provide free shipping and still have a poorly performing online business if your website does not meet the professional standards regular e-shoppers are looking for. Spend some time reviewing other ecommerce sites to gain an idea of the look and feel you will need to develop. Interestingly many successful ecommerce websites could stand some updating. These websites have been online for a few years and were developed to be cutting edge websites when they were new. It is safe to say that these sites are missing out on functionality and contemporary site design. In brick and mortar stores you will find owners providing a new coat of paint, store remodeling and new carpet every now and again. The same should be true for an online store. For too long many netrepreneurs have simply considered ecommerce a novelty that draws some residual income, but is secondary to an existing brick and mortar operation. The truth is, those who have taken ecommerce seriously have discovered annual increases in online sales that are often in the double digits.
Pay attention to your online site and develop it into a premier destination for online shopping.