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Search Engine Optimization – SEO Techniques
Embed Your Keywords On Top Of Your Pages It is best to have your most relevant keywords appear in the first paragraph of the page. Search engines give more weight to text closer to the top. Practical Example: A website offering printing services in the San Diego area, should begin the first paragraph of the homepage with “San Diego printing company” instead of “Welcome to Joe’s Print Shop.” Nothing against Joe, but a lot less people will search for “Joe’s print shop” than “San Diego printing.” Having your first paragraph optimized for your relevant keywords, doesn’t mean that you should to stuff it with keywords. Instead, write a catchy introduction that contains the right words relevant to the page.
More is not better. Web pages with high keyword density may be damaging your chances of good search engine ranking. Keyword density in the entire body text area should be less than 2% for a keyword phrase that your page should rank high. High keyword density could result in penalties resulting your web page lose precious positions. Use Keywords in Text Links Search engines love links, and they pay close attention to the text within links.
By now, you understand that the last thing you want is for your site to be invisible to search engines. If you absolutely must use graphics, flash, or java script for navigation, be sure there are html links somewhere on the page to help search engine spiders crawl your pages.